Dinámicas de la madurez de la deuda y desempeño financiero en las pymes ecuatorianas del subsector CIIU M73 - publicidad y estudios de mercados durante el periodo, 2018 a 2022

Abstract

Abstract: This research analyzes the relationship between debt maturity and financial performance in Ecuadorian SMEs of the ISIC subsector M73 Advertising and market studies during the period, 2018 to 2022. The research is framed in a quantitative approach with a non-experimental design and a correlational level. Secondary data from official sources were used, applying correlational and descriptive analyses and regression models to assess the impact of long- and short-term indebtedness on indicators such as liquidity, leverage and profitability. This analysis shows that SMEs with a debt structure that has a higher share of long-term financing are positively associated with better profitability and lower financial risk. However, factors such as company size, age, and ownership of tangible assets all affect borrowing decisions. These findings highlight the importance of strategic planning on the debt structure to ensure sustainability and financial competitiveness in this type of companies, especially in changing economic environments such as Ecuador's.