Puesta en valor del patrimonio cultural inmaterial de la medicina tradicional con fines turísticos, para la parroquia Ingapirca del canton y provincia de Cañar, año 2025 .

Abstract

Abstract: This research focuses on the appreciation of the intangible cultural heritage of traditional medicine in Ingapirca, Cañar canton. Using a descriptive approach, heritage elements were identified, outlining their significance in local history and culture. The methodology included documentary and field components, collecting information from secondary and primary sources, given that traditional medicine practices are poorly documented. Surveys and interviews were used as primary data collection tools. The surveys focused on measuring visitors' awareness and interest, while the interviews offered useful insights from people knowledgeable about this heritage. The results showed that the community is actively engaged in these practices, highlighting the need for documentation and preservation. The conclusions emphasize tourism associated with traditional medicine and its importance for economic development. It is suggested that youth involvement be encouraged and tourist routes that include this heritage be created, which in turn would strengthen the cultural legacy, employment, and sustainability in the process.