Plan de posicionamiento de marca en entornos digitales para la Academia PI para el año 2025.

Abstract

Abstract: The purpose of this research paper is to analyze the current situation of Academia PI in the digital environments where it operates. In the context of the current market for social media and the migration of social spaces and conversations, comparable procedures exist, such as requests for information or inquiries on virtual platforms. In addition to this analysis, this includes a mixed methodology, which consists of combining the conduction study that presents Academia PI's social media in the context of its publication. There are areas that can be used to visualize digital channels and display current information with an institutional characteristic. The results achieved will lead to a promotion of the company's position in the digital environments led by the company strategically. The diagnosis revealed that the academy has archives in digital diversity, but its activity is limited, the number of interactions is small, and the published content is limited. It is important to follow the need to rethink its digital communication strategy for our actual content with its publication.