Desarrollo de un modelo de transformación digital del área de comercialización en control y seguimiento de clientes potenciales y reales de la Fundación Chankuap. Recursos para el futuro aplicando principios de arquitectura empresarial y tecnologías en la Nube.

Abstract

Abstract: The objective of this research is to create a digital transformation model to improve the management of the Chankuap Foundation "Resources for the Future" and its customer connections through business design and cloud services. The study focuses on the adoption of a CRM system combined with online shopping, ERP and data analytics, with the goal of improving operational effectiveness, optimizing monitoring, marketing and sales of its products, the results indicate that employing cloud-based systems, automated procedures and centralized data lead to more flexible, clear and durable management. The findings emphasize the need for a strong, compatible and secure framework to meet the company's objectives and drive local growth. This digital transformation positions the Foundation as an innovative organization in rural contexts and reinforces its social and economic impact.