Modelo de negocios fintech innovador como herramienta para optimizar la gestión administrativa y financiera en la empresa Logiatun S.A. a través de indicadores claves de Gestión

Abstract

Abstract: This investigation addressed the operational inefficiencies of Logiatun SA, a key player in Manta's fishing and port sector, which relied heavily on traditional administrative and financial processes. The main objective was to design an innovative Fintech business model to optimize the administrative and financial management of the company through key performance indicators. A mixed method was used, fusing qualitative techniques such as semi-structured interviews with company employees and financial analysis. In addition, the method included the use of strategic instruments such as SWOT analysis and the Lean Canva approach. The analysis detected critical issues causing significant delays and operational expenses. Therefore, a bespoke business model was developed and key performance indicators were established to address these gaps. The final proposal focused on the implementation of an integrated Inventory Management System (IMS) using Zoho Analytics with the objective of digitizing work processes, automating KPI monitoring and integrating with existing financial software.