Impacto y uso de las redes sociales para difundir el ecosistema de innovación docente de la UTPL

Abstract

Abstract: The Universidad Técnica Particular de Loja (UTPL) faces challenges in the effective dissemination of its teaching innovation projects through social networks. Despite having a social network of the Laboratory for Research and Innovation in Learning (LiiD), low participation and interest of students has been observed, indicating the need to improve communication and promotion of these projects.The objective of this research was to measure the impact of social networks in the dissemination of educational communication and innovation topics in the university community of the UTPL. Specific objectives included identifying the most effective social network for dissemination, analyzing the strategies used in each social network, and defining the target audience interested in innovation publications. The research used mixed methods with both quantitative and qualitative methods, through survey, observation and content analysis. The results reflect that Facebook and Instagram are the social networks that contribute in the dissemination of information, with photos being the most used, accompanied by hashtags.