Propuesta de un Airbnb temático a través del modelo Canvas en Pachijal, Parroquia Pacto, Provincia de Pichincha 2025.

Abstract

Abstract: This research proposes the design of a business model for a thematic lodging focused on avitourism in the Pacto parish, Ecuador. Based on a mixed methodological approach, which included the application of the Delphi method to experts and surveys to potential users, market preferences, territorial conditions and key factors for the development of an innovative proposal were identified. The results show a high demand for sustainable, personalized experiences with significant environmental content, which validates the relevance of the model designed. The proposal integrates thematic architectural elements, community participation, interpretive technologies and regenerative tourism practices. In addition, it responds to identified limitations, such as connectivity and lack of infrastructure, proposing alliances and viable solutions. This work contributes to the positioning of Pacto as an avitourism destination and provides a replicable alternative to strengthen the country's tourism offer from a sustainable and contextualized perspective.