Plan de marketing digital y comunicación estratégica para fortalecer el posicionamiento de la empresa SESOTEC en el sector tecnológico de seguridad y geolocalización

Abstract

Abstract: The development of a digital marketing and strategic communications plan for SESOTEC seeks to strengthen its position in the security and geolocation technology sector. In an environment characterized by constant technological evolution and increasing competition, it is essential for companies to implement communication and commercial actions that enhance their visibility, credibility, and connection with their objectives. SESOTEC, dedicated to offering technological solutions in security and tracking, needs to optimize its digital presence to respond to new market demands and take full advantage of the tools offered by the digital environment. The study was based on an internal and external analysis of the company, using tools such as SWOT, which allowed the company to identify its main strengths, weaknesses, opportunities, and threats. Market research was also conducted to understand the digital consumption habits of potential customers and their current perception of the brand. As a result, a strategic plan is proposed that includes social media actions, search engine optimization (SEO/SEM), creation of relevant content, email marketing campaigns, strategic alliances, and an improvement in the brand's visual identity. These strategies seek to increase SESOTEC's recognition, improve user interaction, and generate greater customer acquisition.