Plan Estratégico de Ideación y Producción de Contenidos con Inteligencia Artificial para SOLE Planning. Design. Production.

Abstract

Abstract: This degree project develops a strategic plan for content ideation and production supported by artificial intelligence for SOLE Planning. Design. Production., aiming to optimize creative workflows and strengthen its digital positioning. Using a mixed-methods approach (literature review, interviews, and social/web analytics), the study diagnoses the brand and its environment through PESTEL and SWOT analyses, a digital audit, competitor benchmarking, and audience profiling, defining buyer personas and the customer journey. Based on these insights, an integrated content system grounded in inbound marketing and transmedia storytelling is designed, including guidelines, a content calendar, and required resources to attract, qualify, and convert potential clients. As a practical validation, the audiovisual master piece SOLE 360 is produced for web and social media, enabling repurposing into shorter clips and derivative formats. Finally, an initial customer-care automation via WhatsApp (n8n + an AI agent) is integrated to standardize first contact, log prospects, and improve follow-up without replacing personalized service.