Plan estratégico de ideación y producción de contenidos con inteligencia artificial para la empresa Redy by Nodo

Abstract

Abstract: The objective of this research was to design a strategic communication and content production plan that incorporates artificial intelligence tools to optimize creative processes and strengthen the positioning of the company Redy by Nodo. The methodology used was based on a mixed approach, integrating qualitative and quantitative techniques through a literature review, semistructured interviews, and a digital audit of the telecommunications market in southern Ecuador, mainly in the city of Loja. The results showed that, despite the company's technical strength, the challenge of consolidating credibility and proximity in an increasingly demanding market remained. In response, a strategy was developed that uses generative AI to streamline audiovisual production and personalize customer service, positioning the brand under the concept of Guardian of Certainty. It is concluded that artificial intelligence, far from dehumanizing, acts as an engine of efficiency that allows the organization to focus on empathy and social validation, transforming technological perception into customer loyalty.