Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Javier Granda Cantautor

Abstract

Abstract: This degree project proposes a strategic plan for content ideation and production for the personal brand of Javier Granda, integrating Artificial Intelligence tools to optimize musical and audiovisual creation within the tropical genre. The project addresses the challenges of digital saturation and the need for differentiation through the "Javier Granda" creative concept, which fuses musical nostalgia with cutting-edge technological processes. Through a situational diagnosis and the definition of a sophisticated visual identity, specific communication tactics are established, distributed across a conversion funnel (ToFu, MoFu, BoFu). The main contribution lies in the systematization of workflows where AI acts as a facilitating agent in script generation, SEO optimization, and the production of high-quality multimedia assets. This approach not only strengthens the positioning of the artist Javier Granda but also validates an innovative Content strategy that balances human creativity with algorithmic efficiency to connect emotionally with contemporary audiences on digital platforms.