Plan estratégico de comunicación, ideación y producción de contenidos con inteligencia artificial para el lanzamiento del curso de marketing digital e IA de la empresa Mentorius

Abstract

Abstract: This graduation project designs and structures a strategic plan for the ideation and creation of content using artificial intelligence to support the launch of an AI-based digital marketing course. Based on an internal and external diagnostic, the study defines communication objectives, creative guidelines, content pillars, and a framework that enables the planning and production of social media content with narrative coherence and operational efficiency. The main contribution lies in transforming the content creation process by incorporating artificial intelligence as a tool to improve workflow, consistency, and scalability. In addition, the proposal strengthens the relationship with the target audience through value-driven content, contributing to Mentorius positioning within a competitive and unpredictable digital ecosystem. In conclusion, this proposal not only consolidates a strategic plan but also contributes to a more systematized practice of the digitalization of communication and education by proposing a replicable model that integrates artificial intelligence with methodological criteria in content creation.