Plan estratégico de ideación y producción de contenidos con inteligencia artificial para la empresa de publicidad y sublimación Sublim20

Abstract

Abstract: This master s thesis aims to design an artificial intelligence assisted content creation plan for the company Sublim20 Advertising and Sublimation, located in the province of Loja, Ecuador, in order to optimize its digital communication and strengthen its brand positioning. The research adopts an applied approach, supported by a strategic diagnosis that integrates tools such as PESTEL analysis, SWOT analysis, benchmarking, the Business Model Canvas, and audience analysis, which made it possible to identify communication gaps and opportunities for improvement in content management. Based on these findings, a content generation strategy focused on a primary buyer persona is proposed, incorporating automation, segmentation, and optimization processes through the use of artificial intelligence. The main contribution of this study lies in demonstrating how AI can be strategically integrated into content planning and production, providing efficiency, narrative coherence, and data-driven decision-making, applicable to micro and small enterprises in the advertising sector.