Situación de la empresa de comunicación y estado de bienestar integral de la profesión de periodistas y comunicadores en Santo Domingo - Ecuador

Abstract

Abstract:This research analyzes the situation of communication companies located in Santo Domingo de los Tsáchilas, a territory delimited and selected according to a sample established in a national research project promoted by the UTPL Communication Observatory, with the participation of faculty and students. The objective of this research was to analyze the changes experienced by communication and journalistic companies in Santo Domingo, the challenges they face, identifying the strengths and weaknesses of each medium, and the professionals who experience constant changes in their work routines. Likewise, a change in work routines was evident due to the growing demand for digital content and the need for communicators to manage multiple platforms. Overall, the study concludes that companies are in the process of adapting to the digital environment, aiming to remain current due to the reach of technology, although structural difficulties persist. The methodology used is qualitative, with a descriptive and testimonial approach, including interviews with media outlets and journalists, extended support sheets for non-participant observation, and a bibliographic review.