El uso de la inteligencia artificial en la producción audiovisual: implicaciones para la creatividad y la narrativa en la era digital

Abstract

Abstract: Audiovisual production is undergoing a rapid transformation due to the incorporation of artificial intelligence at various stages of the creative process. Its application not only optimizes technical tasks in pre-production, production, and post-production, but also expands narrative and aesthetic possibilities, influencing the way creators develop their ideas and connect with audiences. This context of technological innovation has generated reflections on originality, authorship, and the ethical challenges that arise when automated systems participate in content generation. The main objective of this research is to analyze the impact of the use of artificial intelligence in audiovisual production, with emphasis on its implications for creativity and narrative in the digital era. This study seeks to understand how these technologies transform creative and technical processes and to identify the new narrative forms that emerge from their implementation.