Propuesta de zonas de carga y descarga en el centro comercial de la ciudad de Loja

Abstract

Abstract: The research in question examines the urban distribution of goods in the Loja Shopping Center, highlighting deficiencies in the organization of loading and unloading activities, which cause traffic congestion, operational conflicts, and inappropriate use of public space. Using a mixed methodological approach, surveys were conducted with a total of 100 merchants, as well as interviews with administrative staff, which allowed for the identification of patterns in supply processes, various modes of transportation, and operating times. The findings indicate that there are approximately 245 daily operations, which are predominantly distributed in the morning hours, with an average duration of 16.60 minutes per operation. In addition, it was established that 57% of establishments receive goods between two and three times a week, while 18% do so daily, thereby exacerbating the demand on the existing infrastructure. Based on this diagnosis, the development of 11 designated loading and unloading areas was calculated, which will be organized by time intervals, emphasizing the improvement of logistical efficiency and the minimization of urban impact. The proposal covers signage, spatial redistribution, and operational regulation, representing a feasible technical solution that improves mobility, optimizes resources, and strengthens logistical management within the Shopping Center.