Plan de marketing y comunicación digital para la empresa Estrategia Z Comunicaciones

Abstract

Abstract: This Curriculum Integration Project aims to develop a Digital Marketing and Communication Plan for Estrategia Z Comunicaciones, with the objective of strengthening the company's positioning and visibility within the communications industry. This research was conducted using a mixed-methods approach, employing both qualitative and quantitative techniques, such as document review, direct observation, interviews, and surveys. The strategic diagnosis identified strengths, opportunities, weaknesses, and threats, enabling the design of a strategic plan focused on optimizing the company's digital presence. Finally, the proposed plan contributes to the growth of Estrategia Z Comunicaciones and its competitive consolidation in the digital environment.