Propuesta de optimización de la comunicación bajo los principios de management 3.0 en Global Cocoa S.A.S

Abstract

Abstract: This research aims to design a proposal to optimize internal communication at Global Cocoa S.A., based on the principles of Management 3.0, with the goal of strengthening collaboration, motivation, and human talent efficiency within the organization. Internal communication is recognized as a strategic element for organizational development, directly impacting team cohesion, productivity, and employee satisfaction. The study involved a detailed analysis of the current communication processes, identifying strengths, weaknesses, and opportunities for improvement. Additionally, the applicability of Management 3.0 principles was evaluated, focusing on collaborative leadership, intrinsic motivation, and employee empowerment, to integrate these elements into effective communication strategies. As a result, a set of strategies is proposed to enhance information flows, improve interaction among employees, and foster organizational commitment. Implementing these actions is expected to create a more participative, innovative work environment aligned with the company's objectives, demonstrating that effective communication combined with human-centered leadership is essential for organizational success and sustainability.