Plataforma nativa en la nube para optimizar la fidelización de clientes mediante la integración de programas de recompensas

Abstract

Abstract: Digital transformation has turned loyalty into a strategic pillar; however, in Ecuador, the dispersion of reward programs creates a fragmented experience and low adoption rates. This work develops LinkRewards, a cloud-native platform designed to unify these services into a centralized ecosystem. Through agile methodology and a DevOps approach, a microservices architecture was implemented using NestJS, Go, and serverless deployments on Google Cloud Platform. The solution integrates key components such as Keycloak for identity management and WSO2 for API control. Results confirm that consolidating balances into a single digital wallet and using Redis cache significantly reduce latency, improving user value perception. It is concluded that the use of elastic technologies not only optimizes business operating costs but also eliminates access barriers for consumers, facilitating an efficient, secure, and scalable loyalty model.