Estudio de factibilidad para desarrollar una aplicación móvil de entrenamiento para usuarios de centros de actividad física en la ciudad de Loja entre los años 2025 - 2026

Abstract

Abstract: This project promotes access to personalized, evidence-based fitness training services by integrating accessible technological tools for users who engage in physical activity in the city of Loja. Therefore, the research focuses on evaluating the feasibility of creating a mobile application that provides a positive training experience through personalized plans, results tracking, and professional support. To determine the project's viability, a market study was conducted to identify potential demand, existing supply, and the level of acceptance of a mobile fitness application. Simultaneously, the project's operational feasibility was examined, considering the necessary human, technological, and organizational resources. Finally, the financial study evaluated the project's profitability by projecting income, costs, and cash flows. The indicators obtained reflect favorable results for the initiative, demonstrating a return on investment and good profitability. In conclusion, the development of the mobile application represents a sustainable alternative that contributes to the adoption of healthy habits.