Estudio de factibilidad para la apertura de un centro de agronegocios sostenibles en la parroquia San Andrés, cantón Chinchipe, provincia de Zamora Chinchipe

Abstract

Abstract: An important key to determining the profitability of a project is to start by estimating its feasibility through market, technical, and economic-financial studies, so that the project's partners or investors can make the right decisions. In this context, the main objective of this research is to evaluate the feasibility of opening a sustainable agribusiness center in the parish of San Andrés, canton of Chinchipe, province of Zamora Chinchipe, aimed at supplying essential medicines to livestock farmers in a timely manner. The methodology applied was descriptive-exploratory, with a mixed approach and non-experimental design. The population consisted of 116 livestock farmers, who participated in a survey that allowed information to be collected on their purchasing habits and expectations related to veterinary products. The results obtained highlight the existence of a significant unmet demand for veterinary products in San Andrés. On the technical side, it was determined that the business will operate at 80% of its installed capacity during the first year, with an annual increase of 5%. In conclusion, the economic-financial study affirms the economic viability and financial sustainability of the agribusiness center.