Diseño de un modelo conceptual logístico de distribución urbana de mercancía en el centro histórico de la ciudad de Cuenca Ecuador, delimitado al anillo periférico comprendido entre San Francisco, Mercado 10 de Agosto, Gran Colombia y Padre Aguirre

Abstract

Abstract: Urban freight distribution poses one of the main challenges for mobility and logistics management in historic districts, due to the physical limitations of the environment, high commercial traffic, and the simultaneous interaction of multiple users of public space. The objective of the research was to design a conceptual logistics model aimed at optimizing the loading and unloading of goods along the peripheral ring road between San Francisco, Mercado 10 de Agosto, Gran Colombia, and Padre Aguirre in the historic center of Cuenca. The study was conducted using a mixed-methods approach that was both descriptive and applied, involving a literature review, structured surveys of merchants, and semi-structured interviews with stakeholders involved in supplying businesses in the sector. The results identified operational, regulatory, and management constraints that directly affect the logistical efficiency of the study area. Finally, a conceptual logistics model was designed that incorporates exclusive loading and unloading zones, operating time slots, road signage, and evaluation indicators, contributing to a more efficient, orderly, and sustainable urban distribution system.