Efectos de la globalización en las dinámicas económicas y socioculturales de las artesanas saraguros en Loja y Zamora Chinchipe, durante el periodo 2020 - 2025

Abstract

Abstract: This research analyzes the effects of globalization on the economic and sociocultural dynamics of Saraguro craftswomen in Loja and Zamora Chinchipe during the period 2020 2025. It is based on a qualitative ethnographic approach, applying in-depth semi-structured interviews. The results revealed that globalization has generated opportunities related to the strengthening of artisanal activity, the expansion of markets, the use of digital platforms, and greater economic participation of women within the family nucleus and the community. Likewise, the craftswomen developed adaptation strategies in response to the effects of the COVID-19 pandemic, diversifying their productive activities. Challenges are also evident, linked to the preservation of cultural practices, values, symbolism, and the cultural identity of the Saraguro people, as well as the weakening of some traditional expressions such as the use of the Kichwa language. It is concluded that globalization constitutes a complex process that simultaneously generates economic opportunities and sociocultural challenges, in the face of which craftswomen have developed adaptation mechanisms that contribute to the continuity of artisanal activity and the preservation of their cultural identity.