Propuesta de mejora de la gestión del talento humano a través de la transformación digital desde los principios de Management 3.0 en Cafrilosa.

Abstract

Abstract: This study was conducted at a meat processing company located in the city of Loja. The main objective of the study is to implement digital strategies based on Management 3.0 principles to improve the optimization of human talent management processes, focusing on leadership, communication, and culture elements that affect technological adaptation in a meat processing company in Loja. Therefore, a quantitative, qualitative, descriptive, and applied methodology was used, allowing for surveys, interviews, and direct observation of the company's organizational culture. This revealed a hierarchical leadership style, limited employee participation, and restricted use of digital tools, which were identified as the main problems stemming from resistance to change and shortcomings in administrative processes. The proposed improvements seek to strengthen the organizational culture, promote participatory leadership, and drive digital transformation to effectively align human talent with the company's strategic goals, in accordance with the demands of the industrial environment and Management 3.0.