Plan De Marketing Y Comunicación Digital Para La Empresa Schryver Logistics Ecuador Enfocado En El Fortalecimiento De Su Posicionamiento Y Relación Con Clientes B2b

Abstract

Abstract: The objective of this research was to design a digital marketing and communication plan to strengthen the brand positioning of Kyosei Business Cía. Ltda., an Ecuadorian firm specializing in consulting, market research, and customer experience. To this end, an organizational assessment was conducted using in-depth interviews, direct observation, document review, and strategic frameworks such as SWOT analysis and the Business Model Canvas which identified strengths related to the company s technical expertise and proprietary methodologies, as well as weaknesses in digital communication, brand positioning, and the generation of business opportunities. Based on these findings, a strategic plan was developed, integrating initiatives in branding, content marketing, SEO, SEM, inbound marketing, sales automation, and the management of both traditional and digital media. The plan includes specific objectives and indicators aimed at increasing visibility, brand recognition, and the acquisition of B2B clients. This proposal serves as a practical tool for enhancing the company s competitiveness and sustainable growth, while also acting as a reference for other consulting organizations with similar characteristic.