Plan de marketing y comunicación digital para el Estudio Jurídico Dr. Pablo Vintimilla González y Asociados

Abstract

Abstract: A communication and digital marketing plan was developed for the judicial office of Dr. Pablo Vintimilla González and Associates in Cuenca, tp strengthen its digital presence, attract potential clients, and enhace visibility. The study used a mixed-methods approach, combining analytical and documentary research. Data collection included an in-depth interview with Dr. Pablo Vintimilla, surveys, direct observation, and a review of the firm´s digital presence. The análisis identified áreas for improvement, including the lack of a website, low social media activity, and limited use of digital tools for clients acquisition. In response, a strategy was designed using the SMART methodology, audience segmentation, KPIs, an action plan, and a Budget. Implementing this strategy Will support effective digital positioning and sustainable growth for the firm.