La integración del patrimonio gastronómico ecuatoriano en los productos turísticos de lujo de la región Sierra, caso Abercrombie & Kent Ecuador

Abstract

Abstract: This research analyzed the integration of Ecuadorian gastronomic heritage into the luxury tourism products offered by the Destination Management Company (DMC) Abercrombie & Kent Ecuador in the Ecuadorian Highlands. The study aimed to identify the heritage components incorporated into these tourism products, analyze their contribution to sustainability, cultural authenticity, and culinary innovation, and design a strategic proposal to strengthen their integration. The research adopted a mixed-methods approach with an exploratory and descriptive scope, using tourist satisfaction surveys and semi-structured interviews with key stakeholders, complemented by strategic analysis tools. The findings revealed that the company integrates gastronomic heritage through culinary experiences featuring local ingredients, traditional cooking techniques, and cultural storytelling. However, opportunities were identified to increase the participation of local stakeholders and strengthen the heritage-based gastronomic offer. The strategic proposal was validated through expert judgment, confirming its relevance and applicability. In conclusion, the strategic integration of gastronomic heritage contributes to strengthening the differentiation of luxury tourism products and promotes the appreciation of Ecuadorian culinary heritage.