Propuesta de mejora del clima laboral en BanEcuador a través del fortalecimiento del liderazgo y comunicación efectiva desde los principios del Management 3.0

Abstract

Abstract: This thesis project aims to design a plan based on the Management 3.0 approach to improve the work climate for staff at the BanEcuador Santo Domingo Provincial Branch. As BanEcuador is a public financial entity firmly committed to the country's social development and economic revitalization, the issue identified at the Santo Domingo Provincial Branch is the lack of a suitable work climate stemming from poor communication and the absence of comprehensive leadership that fosters the continuous development of employee competencies which directly impacts the organizational culture. The proposal consists of a Work Climate Improvement Plan grounded in transformational leadership, which will enable the identification of critical skills and the technical enhancement of human resources. Furthermore, clear communication ensures that staff understand not only the institution's objectives but also the purpose of each activity; these two fundamental pillars will not only optimize the internal environment but also be reflected in service quality, as connecting the institution's social mission with the well-being of its human capital will help staff feel motivated and heard.