Propuesta de un programa integral de competencias directivas y operativas basado en liderazgo situacional, comunicación asertiva y principios de Management 3.0 en Vicegon S.A.

Abstract

Abstract: The present degree project is carried out in the construction company Vicegon S.A., an organization belonging to the MSME sector in Ecuador. The main objective of the proposal is to design an integrated program aimed at developing managerial and operational competencies, based on situational leadership, assertive communication, and Management 3.0 principles. The problem addressed arises from an organizational diagnosis that revealed gaps between the strategic identity and its operational execution, reflected in weaknesses in the mission, vision, values, organizational culture, leadership, work climate, as well as in processes and organizational structure. Among the main findings are inefficient communication, lack of organizational alignment, limited practice of feedback, and weak team cohesion. The relevance of the proposal lies in its contribution to strengthening human talent management through the development of capabilities that promote strategic alignment, collaborative work, and improved organizational performance. Likewise, it offers an integrated approach applicable to MSME-type organizations seeking to enhance their competitiveness and sustainability.