Diseño de un modelo de gestión del talento humano basado en los principios de Management 3.0 para REPREMARVA CIA. LTDA

Abstract

Abstract: The objective of this thesis is to design a human talent management model based on the principles of Management 3.0 for REPREMARVA CIA. LTDA., an Ecuadorian company dedicated to the marketing and distribution of consumer goods. The lack of a Human Resources department within the company served as the starting point for this research, as the company needed to strengthen its processes related to communication, leadership, culture, structure, and work environment. To achieve this, we conducted an organizational assessment using data collection techniques such as interviews, observation, and surveys tools applied to various areas of the organization. Once the assessment was completed, it became evident that there were several strengths, such as commitment, close relationships among employees, and teamwork. Conversely, some of the organization s weaknesses that were identified included centralized decision-making, informal communication, a lack of documentation and processes, and the absence of strategic human talent management. Based on these findings, a human talent management model grounded in the principles of Management 3.0 is proposed, aimed at strengthening organizational culture, promoting participatory leadership, improving internal communication, and optimizing organizational processes.