Medición y evaluación en comunicación en la empresa G4S Secure Solutions Ecuador Cía. Ltda

Abstract

Inquiry theme: "Strategic Planning and Evaluation of Communication in Ecuador", I performed at G4S Secure Solutions Ecuador Cia. Ltda. Through selected case study, the campaign "Be Good at What We Do and Do It Right" that, in order to demonstrate and determine which communication management has great contributions to organizational objectives. Qualitatively and quantitatively evaluated the results are aligned with corporate goals, and improvements to strategic planning is proposed, since, you must implement and strengthen evaluation methods and linked to the achievement of specific objectives of the areas measurement requesting strategic communications with the general objectives of the organization. Although the results are always open to questioning and different interpretations, there is no doubt that it is preferable not to do any research at all. This paper presents five chapters, whose line first in one: Institutional Framework, Theoretical and Methodological development and progress of this inquiry, and second in the work of Research, Analysis of results, for they finished the Conclusions and Recommendations in Strategic Communication which it refers.