Análisis de la aplicación del Manual de Ética en los canales de comunicación internos y externos dentro de la empresa pública Correos del Ecuador CDE e.p., durante el período 2013

Abstract

I have decided to do a research about the Ethic Manual application of the internal and external commucation channels within the public enterprise "Correos del Ecuador" In a one year period, to verify the enterprise communication management, for its preciding readjustment in the new general administration, proposing changes to the 2014-2015 Communication plan in order to improve the Organizational Communication Direction operation and the appropiate use of those channels, reinforcing the each one of the employee's identity at Correos del Ecuador, creating in their minds a brand enpowerment. Linking the theory with the practice, this analysis considers a communication Auditory, to observe, compare and manage the information generated through the tradicional communication channels and the on ones that we determine as internal and external commnunication lines. With the obtained outcome we will be able to elaborate a proposal and establish guidelines to sort problems out, coordinate activities, decision making, work meeting planning, among others, that will contribute with the communication improvement, finally becoming a communicative tool.