Diseño de un plan de Responsabilidad Social para la empresa Pintulac - año 2015

Abstract

This paper represents a proposal to Pintulac, a company marketing construction and building materials, to implement a plan containing Social Responsibility actions planned in all three dimensions that includes the Social Responsibility. It describes an analysis of the Corporate Social Responsibility concepts as set forth by the most recognized authors in this company strategies, the benefits to the organization and the target groups with which it interacts, it highlights on the positive impact generated in the society at large and the environment in which it develops. It has carried out an analysis of actions undertaken by Pintulac on these matters as isolated activities stemming from a morally ethical organization abiding by the principles of sound business practices but without responding to a strategic plan within economic, social and environmental that can be measured in time. This research work therefore provides in an orderly and systemic way, to link already taken actions with new activities that will increment the value of the company in the eyes of its target groups.