Propuesta de un modelo de gestión organizacional para facilitar la producción y comercialización de café de la Asociación de productores cafetaleros “Bosque Nublado Golondrinas”, parroquia Jacinto Jijón y Caamaño del cantón Mira, provincia del Carchi, año 2015

Abstract

The present investigation, “The proposal for a model organizational management to facilitate production and marketing of producers association of coffee" "Golondrinas Cloudy Forest", Jijón and Jacinto Caamano Parish of Canton Mira, Carchi Province, 2015 year. It is about an organization that started in 2008 year. That according of investigation in the field was demonstrated the lack of an organizational design appropriate to their productivity and commercial dynamics limiting the decision-making process and therefore productivity and evolution. Considering these results of management model is proposed the tools to address these deficiencies and improve competitiveness, profitability and strengthen its foothold in the market of long term growth. The application of the management model generates organizational changes; agreeing objectives, balancing competency gaps, defining roles and responsibilities avoiding that partnership abandoned the vision focused in the business for each season and adopt a vision in a long term, sheltered with a system of continuous improvement aligned at their organizational objectives.