Impacto de las nuevas tecnologías de comunicación en el comportamiento de los consumidores. Caso: alumnos de último ciclo de educación presencial en la Universidad Técnica Particular de Loja, en el año 2016

Abstract

The rapid changes of contemporary societies, especially due to technological advances, wore a raise a subject that will determine -in particular consumer habits one over the Internet. It was presumed that the database collected, support for Future Research or enterprises, would be consistent with the virtualization of everyday practices, also for consumer behavior. Thus, the information gathered through surveys confirmed the hypothesis about the impact of ICT on consumers (selected population). This is how ICT, and in particular the platform of Web 2.0 SUITABLE is confirmed as another means to execute projects, because there Public UN paragraph About This means already is preponderant regard to natural Acquisitions Traditional, or because there is another population group that would like to venture into business a Through the information and communications technology.