Plan estratégico de desarrollo turístico sostenible para la parroquia Guizhaguiña del cantón Zaruma, provincia de El Oro.

Abstract

The elaboration of the "Strategic Plan of Sustainable Tourism Development of the Guizhaguiña parish" is aimed at giving possible solutions to the tourist informality that is presented in the sector and possible problems that this entails as: tourist seasonality, destruction of its cultural and natural wealth, this Is due to the ignorance of the tourist activity that can be executed in the parish. On the other hand, it can be identified that at present the parish cannot consolidate itself as a competitive tourist destination, due to the lack of infrastructure, little promotion and diffusion, lack of adaptation of the existing attractions, ignorance of the tourist activity by the community, lack of public and private investment. It is therefore; that the present project proposes to create strategies that solve the above mentioned problems in 4 established programs that are directed in important axes that are: Tourist, cultural, institutional, and environmental, each one of these have been identified and exposed in 7 projects that are established as a basis for future applications and tourism proposals that are intended to be implemented in the parish and which aim to make the development of this research work a sustainable, environmental and economic proposal