Medios digitales de Iberoamérica en la web, caso de estudio Argentina

Abstract

The present work analyzes the morphology and the general context of eight media of the Argentine Republic in the web, during the month of September of 2017 building a list of the most representative ones based on their amount of traffic in the Alexa scale. The survey work is done under a week-long calendar, tabulating and analyzing the different content characteristics: accessibility, hypertextuality, interactivity, multimedia / convergence, and continuous updating. The Argentine media present in this study are: El Clarín, La Nación, Telefe, Cadena 3, La Gaceta, El Trece TV, Perfil and Minuto Uno, as a possible image of the situation of the Argentine media during the aforementioned period. It recognizes and analyzes the rapid advance in the processes of interactivity of the Argentine media, its characteristics and particularities, it recognizes and bases the growth of social networks as a fundamental part of the changing communicative environment.