Gestión y colocación de seguros a través de la banca privada En la ciudad de Loja

Abstract

Insurance companies are constantly looking forward to expanding their market, the use of private banking as a mediator to reach potential customers and thus achieve increase the sale of insurance offered is very common.

The traditional means of distribution and sale of insurance products are, on one hand the staff working in each of the insurers, its own sales force, and secondly, brokers or producers, they are availed figures in Ecuador.

Banking-insurance is the use of banking as a sales channel for the insurance companies. In the first world countries around fifty percent of all insurance sold is placed through these channels and hence its importance. In neighboring countries like Colombia, Peru and Argentina it is possible to feel closer this reality

It is advantageous to use the image and credibility that projects the bank to grow this concept of banking. Banco Pichincha developed a successful relationship with Seguros Colmena. Other large banks followed this. However this relationship ended with the sale of the stocks that banks had purchased in insurance companies to another companies which took banking off business.