Diseño de un Plan Estratégico para el desarrollo turístico de la Bioregión de Chazojuan en el Subtrópico del Cantón Guaranda de la Provincia de Bolívar para el año 2013 -2018

Abstract

This research proposes the design of a strategic plan for tourism development in the Bioregion of Chazojuan the subtropics of Guaranda Canton of the Province of Bolivar, which is done through a specific analysis delimiting factors such as location and history of the community, housing, education, etc. Same yielded information on the attractions that owns the place and make a diagnosis of the current situation of the same to collect vital information for the development of research; also know the state of the tourism plant, the importance of using ICT as a tool to boost tourism by establishing demand and tourism zoning of these, through surveys applied to the tourists who come to the site. Finally, strategies for implementation of the proposal is stated, based on planted and budget targets set for each of them, in order to potentiate the attractive and thereby promote tourism development in the community.