Plan de Marketing para la Casa de Cecilia Mindo Servicios Turísticos Cía. Ltda.-2015

Abstract

The marketing plan for the House of Cecilia -2015 arises from the need to improve the profitability of the company through strategies such as promotion, development and financial stability to ensure long term thereof; began with the study of macro and micro environment where currently the company and SWOT is generated, at this time the most important elements that direct the project to raise the objectives and strategies proposed according to the market is a priority that we want to attract . The analysis visitors through surveys shows that domestic tourism is the most visit Mindo, for these reason the implementation of family cabins and tours suggested all inclusive as work with both types both domestically and abroad will strengthen Company avoiding economic gaps based on seasonality of demand; so that services and products continue to achieve the desired quality marketing plan according to the parameters established based on continuous assessment which allows us to innovate and offer quality tourism.