Medición y Evaluación en Comunicación Estratégica. Caso de estudio Point Technology

Abstract

This investigation Establishes the contributions of the management of communication to the objectives already set by the company “Supermercado de computadoras Compubusiness ‘Point Technology’” based on the case study of measurement and evaluation that the company implemented on the year 2013. By the use of an approximation and deeper analysis we propose concepts of the development obtained, performing an inspection of the Company´s management of strategy plan process. Taking into consideration that the management of communication and the strategy plan that is handled is the success impeller in the organizations, it is necessary to make the company aware about the importance of the management of a good communication, to accomplish this, the implemented processes are analyzed, evaluating their shortcomings and advantages, leading to the conclusions and improvement proposals, that are contributions to take into consideration according to the manifested perspective of an external person. The development of this investigation is based on the theoretical concepts set; its ultimate goal is to provide its own alternatives, those that will strengthen the company and assist in making it an essential and legitimate growth.