Plan de negocios para la comercialización de joyas de oro en San Carlos de las Minas, provincia de Zamora Chinchipe.

Abstract

The business plan objective is to sell handmade jewelry of the parish, integrating marketing mechanisms that can reach different segments and implementing a marketing center where they can sell the product. This initiative is to benefit the community with alternatives of economic and touristic development of the parish, province Zamora Chinchipe. Derived from the research market is estimated that 3498 of socioeconomic A, B and C exists; Technically positive factors for the projection is identified, both the location and to sell gold jewelry; the legal framework promotes association figures that facilitates the integration of community members; in organizational structure allows for the functions of each worker and the financial aspect is estimated that with a required rate of return of 30% and a horizon of three years, the project was viable.