Estudio sectorial de compra y venta de vehículos usados en la ciudad de Loja

Abstract

Abstract: The purpose of this work is to carry out an investigation and analysis of the current situation of the used vehicle market in the city of Loja during the period 2008-2013, the public information issued by the Association of Automotive Companies of Ecuador was considered and the design and implementation of a survey in order to obtain current information directly from the owners of the vehicle yards; Once the results of the survey were obtained, the tabulation was carried out and finally the current situation of the marketing section was known, where it was concluded that the direction of the business depended on the years of experience they had in the market; The credit facilities and economic trend of the activity section indicate that the financing sources used are 28% financial entities, and 72% with own resources and others, followed by this information process, a competitive analysis of the sector is carried out such as: forces of Porter, SWOT analysis and strategies for SWOT based on the current situation in which the market finds itself.