Estudio sectorial de compra y venta de vehículos usados en la ciudad de Loja

Abstract

This paper aims to conduct research and analysis of the current market situation of second-hand cars of Loja during the period 2008-2013, public information emitted by the Asociación de Empresas Automotrices del Ecuador was considered and a survey was designed and applied in order to obtain current information from the owners of used vehicles business; once the results were obtained, tabulation was done and finally the current situation of marketing section was known where it was conclude that the line of business depends on the years of service they have in the market; credit facilities and the economic trend of the activity section indicate that the financing sources used are 28% financial institutions, and 72% with equity and others, after processing the information a competitive analysis of the sector was done as: forces of lading, SWOT and SWOT based on the current situation in which the market is.