Diseño de un plan de comunicación integral para el Gobierno Autónomo Descentralizado del cantón Chambo, provincia de Chimborazo, año 2015.

Abstract

This research work is based on institutional identification, the approach to the problem, where the main reasons that motivate the development of this plan, as a contribution of improvement for the Government decentralized autonomous of the Chambo Canton is based. Comprehensive communication plan, relies to a diagnosis of the level of communication that is inside the institution, supported by information gathering tools such as survey, direct observation and documentary analysis. Once determined the shortcomings in terms of communication, we identified the target audience, message, and communication strategies, which will allow the fulfilment of the objectives oriented to improve interpersonal relationships and the institutional image. With the representation of process to be implemented in the municipal institution, is to define the indicators that will be used to determine its level of efficiency and contribution to institutional development. KEY WORDS: Plan, internal communication, external communication, public institutional image, satisfaction of the client, communication strategies, evaluation, tracking, efficiency, feedback.