Elaboración de un plan de responsabilidad social empresarial en la planta de lácteos ECOLAC Cía. Ltda., como una cultura para el desarrollo sostenible.

Abstract

Frequently in space and in public debate well in academic assessments on CSR way have been central for various reasons, despite the steps of relative stability we see that from the first capitalism linkages between society and business they are always questioning in one way or another as are the reasons and context in which they occur; since the Industrial Revolution onwards we can find a constant discussion about the responsibilities that society as a whole must ask companies for their work on this. A socially responsible company is one that not only offers quality products and services, generating income, employment and pay taxes, challenge your creativity to identify the problems facing their community and proposes alternatives for resolution. This paper develops the concept of corporate social responsibility with a focus on accountability in the inner area of the company, specifically as it relates to its role as employer. KEYWORDS: Corporate Social Responsibility, ECOLAC, vision, mission, company stakeholders.