Gestión de procesos para mejorar la comunicación interna en la Empresa Pública Metropolitana de Gestión de Destino Turístico – Quito Turismo, en el período noviembre 2014 – abril 2015.

Abstract

This project is developed in Quito Tourism company dedicated to "Develop and promote touristically the Metropolitan District of Quito, in partnership with the tourism system for the benefit of local, national and international visitors, taking to promote best practices quality, sustainability and innovation, and with the specialized human talent". The aim of this work is the development of an internal communications plan that allows to standardize the processes of transmission effectively, as well as improve the working climate and organizational performance holistically. This document contains a proposal process management related to internal communication, function, communication channels, tools and importance; considering the situational analysis of the organization that allowed raising actions and strategies DIRCOM functions as part of its management in this work. Keywords: Internal communication, integrated communication, communication plan, human talent, work climate.