Diseño e implementación de un Plan de Comunicación Integral para la Empresa Eléctrica Provincial Galápagos ELECGALAPAGOS S.A., para el año 2015

Abstract

This paper entitled "Design and implementation of an Integrated Communication Plan for the Galapagos Provincial Electric Company ELECGALÁPAGOS, 2015" mainly aims Designing an Integrated Communication Plan that will strengthen the image of "ELECGALÁPAGOS" and achieve recognition of its different audiences. To achieve this, we have designed a methodological exploratory work allows to investigate and understand the fundamental aspects that influence the phenomenon of research, from a first approach to the company; it is also projective type as it is hoped to reach a proposed approach to be designed in response to a practical need to address the communication problems that exist in the company. The collection of information about the situation, has been achieved through the use of surveys to a sample of 85 company employees and 67 users in San Cristobal Island. As a general conclusion, we have found that most attention require external audiences, the users of electrical service, as some deficiencies in communication and customer satisfaction are reported. KEYWORDS: workforce, external public, Integral Communication Plan, customer satisfaction, communication