: Influencia de los factores: liderazgo, estrategia y entorno en la competitividad empresarial de la pyme del Ecuador

Abstract

Corporate managers have a naturally vested interest in identifying factors that will enable their companies to be more competitive. This issue is necessarily linked to the survival of SMEs, which are, in most cases, held back because they lack the fundamental resources needed to carry out a thorough analysis of their own competitiveness. This study aims at casting light on this topic. In order to do so, it is imperative to identify the influence of certain factors over Ecuadorian SMEs. These factors include leadership, the competitive environment in which companies function, and the business strategy employed to achieve company goals. The results were gathered via the application of the structural equation modeling involving analysis of variance or Partial Least Square (PLS-SEM), which addresses complex social science topics in a versatile and multifaceted way. Consequently, we have determined that, among the three chosen factors, business strategy has the most direct influence over business competitiveness. The remaining factors, leadership and competitive environment, exert a more indirect influence KEYWORDS: SME, competitive success, leadership, competitive environment, business strategy, Modeling PLS-SEM