Consumo y uso de medios de comunicación en estudiantes universitarios en tiempos de convergencia periodo marzo abril de 2015 en la universidad Internacional del Ecuador- sede Loja.

Abstract

Through this research work on cultural consumption and use of media (radio, newspaper, television, movies, books, internet and telephone) in students of the International University of Ecuador was investigated. This research is a descriptive study on how students UIDE - based Loja the period March-April 2015, consume and use the media. Selected to investigate and who were part of the questionnaire questions were media: television, radio, print, and Internet and mobile phone. It was determined that the media most used is the open television and the Internet, either to watch movies, take readings or to communicate with friends through social networks. The primary means of communication that is the facebook connect, which allows you to be in touch constantly from cell anywhere, or from home, which is the preferred connection site. It was also determined that few students have the culture of reading, and if they do prefer a reading in print.